Satoru Iwata Quotes
- Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed. - View Quote Details on Please understand, I am not saying that technology is unimportant…
- And my name is Iwata. I’m about making games and I’m about playing games. Last night, I played Super Smash Bros. That’s my game. I kicked some… you know what and I took his name. His name was Reggie. As Nintendo president, I’m also all about asking questions. So Reggie, I have a question for you. Who’s your daddy? - View Quote Details on And my name is Iwata. I’m about making games and…
- Although many believe that technology automatically enables more realistic expression, I believe that is just not correct. - View Quote Details on Although many believe that technology automatically enables more realistic expression,…
- It is my job to run a global company, but within my job, what still gives me the most satisfaction is seeing someone pick up a controller and finding surprise and delight. What touches their heart still touches my heart. - View Quote Details on It is my job to run a global company, but…
- When you turn on Revolution and see the graphics, you will say, “Wow.” - View Quote Details on When you turn on Revolution and see the graphics, you…
- On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer. - View Quote Details on On my business card, I am a corporate president. In…
- As we spend more time and money chasing exactly the same players, who are we leaving behind? Are we creating games just for each other? Do you have friends and family members who do not play video games? Well, why don’t they? - View Quote Details on As we spend more time and money chasing exactly the…
- Even artists must know the business side of game development. After all, if a game never comes to market, there is very little chance of it making any money. - View Quote Details on Even artists must know the business side of game development…
- I’ve never once been embarrassed that children have supported Nintendo. I’m proud of it. That’s because children judge products based on instinct. Everyone wants to appeal to people’s instincts, but it’s not easy. That doesn’t mean we’re making products just for children. We believe that there’s interactive entertainment that people in their 60s, 70s and 80s can enjoy, so we’re doing various things. - View Quote Details on I’ve never once been embarrassed that children have supported Nintendo…
- Of course, we are applying advances in technology. But when you use those advances just to boost the processing power, the trade-off is that you increase power consumption, make the machine more expensive and make developing games more expensive. When I look at the balance of that trade-off — what you gain and what you lose — I don’t think it’s good. Nintendo is applying the benefits of advanced technology, but we’re using it to make our machines more power-efficient, quieter and faster to start. And we’re making a brand-new user interface. I think that way of thinking is the biggest difference. - View Quote Details on Of course, we are applying advances in technology. But when…
- One or two Wi-Fi games will be ready for launch. And, I am pushing our team to make sure Smash Bros. is one of them. That way, no matter where Reggie is, I can always beat him. - View Quote Details on One or two Wi-Fi games will be ready for launch…
- Better technology is good, but technology’s not enough. Today’s consoles already offer fairly photorealistic expressions. Simply beefing up those graphics will not let most of us see a difference. - View Quote Details on Better technology is good, but technology’s not enough. Today’s consoles…
- Software sells hardware. People buy game systems to play the games they love. - View Quote Details on Software sells hardware. People buy game systems to play the…
- Expanding the game audience with Wii means increasing the number of people in any household who are involved with games. Today, there are people who play, and people who do not. Wii will help destroy that wall between them. - View Quote Details on Expanding the game audience with Wii means increasing the number…
- I suppose I could give you a list of the technical specs. I believe you would like that, but I won’t for a simple reason; they really don’t matter. The time when horsepower alone made an important difference is over. - View Quote Details on I suppose I could give you a list of the…
- This [the Wii] is the console where the big ideas can prevail over big budgets. - View Quote Details on This [the Wii] is the console where the big ideas…
- Our competitors are always saying that Nintendo is just for children. To counter that, what we really need to do is explain to customers and potential customers [that we do not just make games for kids]. - View Quote Details on Our competitors are always saying that Nintendo is just for…
- Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies. - View Quote Details on Nintendo has strong views on how we should run our…
- One thing that has not changed–and will not change–is our nature as a form of entertainment. Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, anger, affection, surprise, and, most of all, pride of accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success. - View Quote Details on One thing that has not changed–and will not change–is our…
About Satoru Iwata
Satoru Iwata (December 6, 1959 - Present) is fourth president of Nintendo Co., Ltd. His predecessor was Hiroshi Yamauchi. Iwata has been in his position since 2002.
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